These days, many businesses are gaining growth through Google AdWords. This is pretty simple and the best tool to get more traffic on your E-commerce website. The best part of Google AdWords, you can run ads to generate more leads and revenue in a short time.
Not only this, you can bring more traffic to your website easily and sell your products or services online. However, there are more strategies which must be followed to get desired results from the Google AdWords service.
In his article, we will not only discuss the benefits of Google Adwords as an advertising platform but also let you know the things to get the results with the help of best Google AdWords service provider in Delhi.
Although, the motive of investing money on Adwords service might seem like a tuff job because the results are almost immediate and translucent. Let’s see why and how it is worthy that you spend on Google AdWords service.
1. Adwords works faster than SEO: These both are search engine marketing strategies to generate more traffic and leads on your website. Hence, a well optimized AdWords campaign can work much faster to get the much coveted first spot and generate more business revenue. Let’s look the reasons why it’s faster and more effective strategy.
• One can focus on multiple keywords at a time.
• Turn the campaign on or off whenever you want.
• Ads page get immediate visibility on the top.
However, we can’t ignore organic sources, as they have more long-term profits. But with AdWords, there is a better chance of driving more traffic and leads instantly.
2. Increase brand awareness: It is also an efficient way to tell people about your brand in addition to boosting traffic, clicks, and conversions rate on your website. To confirm it, Google is associated with IPSOS and run a study across 12 verticals from automobiles to retail etc. Meanwhile, it is discovered that search ads lift top-of-mind awareness through search, as well as display ads.
3. Reach more customers through Email: today the best marketing strategies in every business is email marketing. Therefore, the Email ads can be helpful to reach out more customers. Google integrated native Gmail ads made it available to all advertisers in Sep. 2015. Now you can reach more targeted people through their Gmail ID.
However, Gmail ads appear on the promotion tab, but sometimes you can see it on another tab also. Apart from it, these ads can also run on both desktops and mobiles devices. The best part is, Gmail ads cost much less than search ads. So you can also try Gmail ads, in case you have fewer amounts.
4. Reconnect with visitors of your website: The most essentially through Google AdWords you can reconnect with your website visitors. It has seen that there ate half of the window shoppers on e-commerce websites. These people may have visited on your website but couldn’t take any decision.
Now with the help of Google AdWords service, you can remind them of the new offer available on the same product they were looking on your website. You can also Enter Display Remarketing and RLSA campaigns to reconnect with your website visitors.
5. Measure the performance steadily: When we run an advertisement campaign for your services or products. It seems quite difficult to measure the outcome from the traditional advertisements such as radio, television, newspapers, outdoor billboards, brochures, and magazines etc.
Meanwhile, traditional advertisement process is also more expensive than Google AdWords. Furthermore, you may not know the source of the leads coming from unless your customer chooses to divulge that. So it is very difficult to calculate ROI from traditional advertising process.
On the other hand, AdWords service will exactly let you know what is happening with your campaign. With AdWords you would know the details given as below:
• Who did click on your advertisement?
• How many leads have generated?
• How much traffic have you got from AdWords campaign?
• Which keyword is most traffic and leads generator.
• The cost that you are paying for per click or lead.
Moreover, as I mentioned earlier that there are many factors that play important role in the Adwords, Google Adwords service provider is the most important factor that plays a chief role in providing you the desired results from the ads campaign.
Therefore, we need to prefer the best Google Adwords service provider who can deliver best results at nominal cost and click charges. Get in touch with the Google Adwords experts to run a best-managed campaign for your product or service.