We all can’t deny the importance of social media in business today. Social media has become one of the most effective means of communication. This is especially true for businesses especially now that companies may reach a wide market since almost everyone has one social media account or another. Though we are more familiar with the popular social media platforms like Facebook, Twitter, Linkedin, or Instagram, one very unique social media platform that should not be missed is Google+. Although it is not as popular as the other platforms yet, Google+ is actually very powerful and may play a big role in your business’ social media campaign—if you know how to use it well.
Why Have A Google Plus Marketing Strategy?
Google+ is the ultimate platform to market your business simply because it is managed by Google itself. Google happens to be one of the most influential brands on the entire web. Google’s influence reaches very far places on the internet and has covered so many internet functions. It has a search engine, an email platform, a cloud storage system, an ads manager, and even more. Google even partnered with YouTube, a very well-known video provider. With this much power, you can ensure that Google+ can also spread a strong influence to make your business campaign successful. So now, the big question is how to you use Google+ to promote your business successfully.
Build Communities Through Google+1
Google+ is known for its solid communities. In fact, Google+ communities are even better than Facebook communities, especially for businesses purposes, since it is easy to find and collaborate to people who share the same interest as you do. It is the ideal social media platform for B2B targeted businesses for it allows people to search for topics that could lead them directly to your page. Marketing on Google Plus is an effective marketing opportunity that can maximize the potential of your business.
In order to attain a successful marketing campaign, you should build your community first. For you to do this, you need to have followers who serve as your partner in promoting your business online, Now, this is where things get a little bit tricky as getting people to follow you is quite challenging. That is why you should pay extra effort on how to get more followers on Google plus. The first thing that you have to do is to post good contents that people will find interesting enough to share. The more shares your content gets, the greater the chance of you attracting more potential clients.
However, merely waiting for people to share your contents and posts willingly may take a little bit longer. In online marketing, time is a precious factor to consider. So, if you want to do things faster, then another method on how to get more followers on google plus is to actually buy google+1 circle/followers. You’d probably be asking yourself how a bunch of fake accounts are going to contribute to the growth of your business. Well, getting people to follow you is all about impression. If people see that you have a lot of followers or circles, then they will be more convinced that your Google+ account is popular and will consider following you. Sure it may be a little strange to buy google+1 circle/followers, but most business owners have already succumbed to this idea.
Share Contents with High SEO Value
Since Google+ is all about spreading quality content, then you have to use SEO techniques to make it more accessible to all Google users worldwide. After you’ve gotten yourself a large base of followers, the next step is to engage them with your content. You can make use of external links, meta tags, and other techniques to give your article a good boost in Google search. However, engaging your followers to your content successfully is not all it takes; the real challenge is how to keep them interested. You need to update constantly and reinvent your posts from time to time. You have to make sure that even though you share the same related contents, your followers still find each of them a new kind of reading experience. Citing reputable sites could also help increase your SEO value, so you might want to be cautious in adding links and resources in your content. The best thing about using Google+ is that it’s connected to Google search for they’re under the same brand!
Make Use of Interactive Videos By Using Hangouts
Lastly, we’ve got Google Hangouts. Google Hangouts is a feature of Google+ where you can do all kinds of stuff. You can even post live video streams on YouTube. If you use Google Hangouts, your videos will get a good spot on the YouTube search. Plus, you can directly share your videos to your Google+ communities. Through sharing your activities to your community members via Google Hangouts, your content will reach a wider audience as there is a great chance that your followers will share it to their own respective communities as well. If this happens, it is definitely a big boost to your social media marketing campaign.
Google+ has great influence on other platforms that most people use like Gmail, YouTube, Google Search, Google Drive, and Google Adsense. This makes Google+ a very powerful medium wherein you can reach a huge market that you probably didn’t even know has existed. With Google+, the best strategy that you need to employ is the follow-engage-share strategy wherein you build your community by following people and getting followers in return, engaging your community with high quality photos and contents, and sharing your activities live via Google Hangouts. If you are able to master these strategies, then marketing on Google Plus will be a breeze for you.
What do you think?