You’re aggressively seeking to grow your digital marketing business, but don’t know how to scale up? Here are some thought-provoking ideas that may help. Digital services arena is rapidly changing every day. If I look back only ten years, it was entirely a different world. Only Gmail and Facebook were the main slices of marketing conversations. WordPress and YouTube were not that common. SEO and PPC were in their nascent stages. And the concept of SMM (social media marketing) was nowhere. There were fewer opportunities to grow a business. Nowadays one can scale up digital marketing services in the USA, on an exponential level.
Now it feels like it’s an ocean of apps, tech, and marketing tools in which we are floating. With an average human mind and attention span, it often seems hard to catch up with latest tactics, methods, and strategies. Trust me now with traditional methods of marketing you cannot scale up a successful business. It now portrays a clear picture as “survival of the fittest,” do or die or sort of carpe diem situation.
Digital Marketing Avenues
Every other person with little know-how about the online marketing considers themselves as an expert. Without known digital marketing inside out, it often gets impossible to get the real piece of info from the right person. Even though I have over 15+ of hands-on experience, I still feel like a novice, a toddler who is just stung on the edge of technology witnessing multiple methodologies being unfolded.
People often think it’s just as simple as building a website and letting potential buyers search you on their own through Google. Usually, we assume that people who are online most of the time, know more than us. And almost everyone can run social media, PPC, and blogs like its piece of cake. It isn’t. There are billions of people who have no idea when it comes to web and mobile application development even. There are millions who haven’t browsed a website. There are millions of brick and mortar businesses that never experienced the digital world ever. Now, believe it or not, no business can scale up without utilizing digital marketing services, no matter what.
Most of the businesses take refuge in only advertising and outdoor selling. That’s like a hard uphill task. We need to understand that advertising is just one piece of the whole digital marketing puzzle. Let me assure you that, this all boils down to these following tactics. You can get started with these and later excel on rest.
Interactive or Responsive Website
A recent research study estimated that over 50 percent of small businesses don’t even have a website. This ratio also applies to businesses working in places like the EU.
Many businesses consider it a hassle to build and run one. They have no idea, how a website can turn their business around when it comes to ROI. With every passing day more people are adding up to smartphone domain, and it has been calculated that over 55 percent now access required info on their digital devices. Not having a mobile responsive website in this competitive market is indeed a no-brainer. A site gives your business a much-needed prominence. If your company does not have a website that is mobile friendly and easy to find by your potential customers, then I recommend you start here immediately.
Initiate Business Blogging
At the beginning of 2000, Jesse James Garrett conducted a brief study and came to know that less than 30 blogs exist on the internet. Now we have over 200 million blogs on the internet. Imagine the amount of content written during these last approx. 20 years only. And it’s been estimated that over 200 hundred thousand blogs are being published on the internet daily. These are mind-boggling figures indeed. That means you can use blogging to grow your business. In fact, you can share valuable information with your customers through blogging in an authentic manner. Companies that use blogging are considered more authentic and trendy. Blogging increase chances of higher rankings in the search engines and drive more traffic to the website. It’s the most effective way to disseminate the business-relevant information. Blogging gives prominence to your humanistic approach towards business. Customers read and learn about your product or service at their discretion. In a nutshell, it’s a must for a company to thrive in contemporary times.
Contemporary Guest Blogging
Guest blogging is very effective link building, and traffic generation strategy/ It portrays you as an expert in the market. But if you don’t know the fundamental Google search engine dynamics, don’t do it, because it can backfire all the efforts. Guest blogging is the best way of promoting your brand and establish your brand’s credibility. Guest blogging portrays you as a market leader and trendsetter.
Search Engine Optimization
A great website, with fantastic content and outstanding products or services, is incredible. But all of these efforts go to drain if the site doesn’t show up in search results. Mostly business owners propagate their business through advertisements like Pay Per Click campaigns. Many of them lack in their search engine optimization efforts. Small businesses are spending hugely on FB ads and AdSense on monthly bases. They pay too much to make sure that their business shows on top of the page in the search engine. Instead, they can engage themselves in more meaningful SEO methods. I agree that SEO efforts take a while before you start witnessing the results. I bet that SEO can drive a lot of free traffic to your website.
SEO gives long-term results if you execute it masterfully. Less cost is involved, and you reap lifelong benefits. While PPC and Facebook ads are expensive ways to start.
Email Marketing and List Building
Email listing is a great way to stay in touch with your clients. I have witnessed that many businesses don’t care to manage and build an email list. Creating an email list is different from building Instagram, twitter or Facebook audience. You may be having a million Twitter followers, but you don’t own them. By creating an email listing, you can claim to hold your clients. Over the course of time, you can keep adding more to it. And over the years you will have a considerable listing for sure. Email listing is a precious way to stay relevant in the eyes of your customers and potential buyers.
Content marketing is a masterful way to lure in customers in a meaningful way. In fact, it’s the simplest way to create and digital market brand relevant compelling content that solves customers’ problems, increases potential customers and helps in retaining them as loyal and long-term paying clients. There are various mediums to deliver content, videos are very immersive and pierce in mind and leave a long-term memory. Through videos, you can capture customers senses. Audios, eBooks and white papers are common ways to initiate potential buyer conversations. Interestingly, in content marketing, you don’t direly try to sell a thing. In fact, it is an indirect way to persuade customers. You share valuable pieces of information that charm a potential client to check your website or products online.