Ownership Policy

LXP MEDIA Ownership, Funding, and Advertising Policy

LXP (Lifexpe) is owned and operated by online publisher LXP MEDIA in Belgium, since July 2014. 

Lifexpe (a subsidiary of the LXP Media) oversees operation of LXP across all platforms on which the brand appears: Instagram, Facebook, YouTube, and a host of other social media and news platforms. LXP Media does not influence or otherwise dictate the opinions of the editorial teams nor interfere with site objectives, voice, or topic selection. 

Programmatic advertising platforms fund the majority of website operations, editorial salaries, and content payouts; still, the LXP MEDIA editorial staff, writers, and content team operate independent of LXP’s Ad-Ops team. The two do not interact nor influence each other’s work. Representation of all viewpoints, perspectives, and writers of all backgrounds are strongly encouraged by the senior editors – ensuring that objectivity and accuracy of our content is never restricted by any one writer, editor, partner, or business division.

Note: While we strive to provide readers with a great ad experience, advertisements may not necessarily reflect the views of Lifexpe or LXP Media.

On very rare occasions, partnerships, direct sales campaigns, and sponsorships are negotiated by our ads team or content teams. Sponsored articles are clearly identified with a disclosure statement identifying the post accordingly. Similarly, select articles also include affiliate links for which LXP receives a commission on purchased items. Articles that include affiliate links also contain a statement disclosing an affiliate partnership. 

To ensure that our access and network does not influence editorial objectivity, we abide by a thorough ethics policy that all writers, editors and contributors must follow. Read our complete ethics policy for full details.